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About two days back, i highlighted the Top 5 Email Marketing Tips for 2015, now's time to find out why it is essential for your brand or business.

With all the ways to interact with your customers, whether through social media, face-to-face, or other channels, it is easy to overlook email marketing. If your business is not actively building a database of customer emails, you may be setting your business up for digital failure. But what exactly is email marketing?
What is Email Marketing?
Before we get into why email marketing is important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.
You need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business.
Targeted Marketing Opportunities
Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.
More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.
There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.
Data Driven & Measurable
Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.
Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye catching subject line helps to create higher open rates.
Stay Top of Mind
Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

Generate Sales
At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list.” The list they are referring to is your email list.
Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives on overdrive.

Cost Effective & Affordable
You might be thinking that email marketing sounds great and all, but with all these features, it is surely an expensive strategy? Sure there will be some initial up front setup and implementation costs, but once once the foundation is set, the ongoing maintenance cost is minimal compared to the return.
Img Crd: Google Img

So i woke up this morning and was just wondering what to write, um here's a piece on Email Marketing since i've been getting emails from different vendors and i notice there are quite alot of wrong doings when it comes to email marketing. I'm not a Pro but on a second thought i think i could do much better.

Email marketing is one great tool everyone and anyone in this age must use. If you're a frequent email user, i mean you check your email everyday you'll see bunch of email newsletter sometimes you wonder how they got your email(story for another day) but the most important part is what the email newsletter is offering.

Today i want to detail some tips on this topic and i believe some readers though have gone past this stage however, for starters who are new to email marketing, can digest to this....

But let me first explain that while having plenty email address matters, if you don't know how to use email marketing well you'll be sending continuous junk mails to random email addresses in disguise as email marketing which could hurt future customers.

So now let's get back to the topic.

1 - Analyse your email addresses: For every email marketer this is your first goal. In this way you can be sure you'll be targeting customers who are likely to be interested in that particular product.

Otherwise when next you send an email to certain people who aren't interested, it's either they treat your email as SPAM or include your email in bulk delete.

2 - A Good Subject or Title: Most email newsletter i get often times don't give catchy keyword or sentences that ignites the other part of me to click and check out what the mail is offering. So you need to get your sentences right before sending your mail.

3 - Good Content: While subject matters, a Good Content is vital. After a user clicks on an mail, he/she expects what the subject implies and if they don't get that info, an impulsive Delete action will be taken. 

So in other for you to avoid that, always make sure your content looks good See below...

*Use Quality images, make use of words that relates to the product/service you're offering. 
* Never use default newsletter text fonts, Never use only black colors, mix your text with colors related to your company logo or website so there can be a uniformity.
* Make sure the mail address you're using can be replied to.
* Don't make typographical errors, read, read and re-read your email before sending. It shows class. 
* Format your mail in two columns or three columns depending on the type of email marketing software you're using. 
 **A plain email newsletter without originality just poses a SPAM threat or makes the recipient not to trust you the sender coz plain emails are fondly used by SPAMMERS.

In addition if your prospect are gmail user you'll notice certain emails automatically goes to Primary, Social, Promotions. If your email is well formated, it'll most likely be in promotions, with that if your subject is provocative to click then your content has to be great.

Email marketing is just like a website, If you have a nice Post title and your content is lifeless trust me you'll be having a bountiful "1000% Bounce Rate" which means your title got the user but the content sent the user out as fast as possible, Thats a bad website, So could your email newsletter. Bounce rate are meant to be less than 10% which gives a website more page impression! 

Haven't done that, do some research based on what you're marketing.

3 - Follow-Ups: After stressfully composing, re-modifying and sending the email to your prospect, obviously not everyone will respond so the next is a Follow Up email.

You can send follows up more than twice depending on the product but don't just resend the same email(you'll look desperate) here's what to do...

* Change the Subject: Could Be... 

"Two Days Remaining...... Your Subject".

"You May Have Missed Our........Your Subject".
"You Won't Believe This Amazing......Your Subject"

"Special Offer"....and so on

4 - Second Follow Up: This should be the last if you're not marketing a product with discount. So your subject should be something that makes the recipient guilty if he/she doesn't take action. I'm just saying tho coz i've fallen severally for this but often times i dont take actions because i dont need the product.

So in this email, you can tweak the subject and the content just a bit making it still look fresh, also if you're running a promo just tweaking the Subject won't do, try adjusting the position of your product, you could align some from right to left and vice versa.

5 - Hail Mary: Usually the last email you're sending to the recipient indicating the offer ends today or in 12hours etc. If you still get no response just assume it's a dead end for that email/emails.

And thats it folks, like i said i'm not a pro in email marketing but i just feel this tips could help someone out there. Peace Out!!!

For the first time since 2008, Google’s search market share has fallen below 75%, according to a new report. This small, but startling drop has a lot of people at Google worried. The recent Firefox default search change to Yahoo, along with the growing impact of Facebook Search and Video seem to be slowly challenging Google’s 10+ year dominance in the world of search. 

StatCounter Global Stats reports that in January, Google took 74.8% of US search referrals followed by Bing on 12.4% and Yahoo on 10.9%, its highest US search share for over five years.

Google US Search Stats Drop by 2.5% since November 2014

According to Business Insider, Jan. 2015 saw Yahoo take back search share for two consecutive months: it has risen from 10.4% in December to 10.9% in the new year. It marks a significant growth. In November, Yahoo’s stake stood at just 8.6%. It’s good news for CEO Marissa Mayer, who made Yahoo’s search functionality one of the main areas to improve. It seems this part of her plan is working as Yahoo has just become the default search engine for web browser Firefox.

“Some analysts expected Yahoo to fall in January as a result of Firefox users switching back to Google. In fact Yahoo has increased US search share by half a percentage point,” commented Aodhan Cullen, CEO, StatCounter. “It will be fascinating to see if these gains continue.”

All Eyes On Apple and Safari

Cullen remarks that the change in default search in Firefox is responsible solely for Google’s decline. “When Firefox usage stats were removed, Google’s losses were erased,” he mentions. According to Cullen, the exact cause of the drop isn’t the most important thing. If anything, it highlights the power of default search engines.

For now, Google is the default search engine for Safari, Apple’s browser. But that deal expires this year. If Apple were to drop Google from Safari, hordes of Mac and iPhone users could be lost from Google’s enterprise. It would be a massive loss. At the very least, it would give Yahoo and Bing an even greater chance to gain ground.

The New Challenger is Facebook Search

And that’s not all that’s putting Google as risk of losing share in 2015. There’s also the issue of desktop usage too: 10 years ago nearly everyone browsed the web predominantly from their computers. But today that’s changing. These days, people access the internet often directly through apps, rendering traditional search engines obsolete. In 2014, mobile exceeded PC internet usage for the first time in history.

The biggest player in the app search market is no other then social giant Facebook that expanded its search offerings last month when it launched the ability to search posts. Now, users can search keywords and get back results from people and pages they are connected to. These changes instantly made Facebook a lot more useful as a search tool because it gives users access to content that’s not getting indexed by Google. This is often content that’s particularly relevant based on personal connections to its creators.
Facebook CEO Mark Zuckerberg recently talked about Facebook’s attempts to increase their search capabilities, saying that “it will create “a lot of value from search over the next few years”, signaling that the company is starting to feel strong enough about its own search offering. “We’re optimistic about our ability to deliver value that only Facebook is able to provide,” Zuckerberg concluded.
Mark Zuckerberg also said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook is becoming a challenger to YouTube.

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