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In the phase of being first, Intel has gone beyond borders with their ultra slim Intel Core M processor designed to enable thin, light, fanless systems and amazing experiences.

According to the remarks about this new processor on Intel's official website...

It is the world’s first processors built on 14 nm manufacturing process technology, PC performance is now possible within a range of ultra-mobile 2 in 1 devices. Blazing fast speed combined with the highest level of energy efficiency in Intel’s history enables razor-thin, fanless designs that meet your needs for both performance and mobility. 



The Intel® Core™ M processor provides an optimal combination of business-class performance and battery life, so your employees have the power to stay productive longer, no matter where they work. Free yourself from carrying multiple devices and get the best of both worlds in a 2 in 1 device with the conflict-free Intel Core M and Intel Core M vPro processors.


On Monday, Apple officially announced on its website the new MacBook and its features..

Apple Unveils All-New MacBook

March 9, 2015
Apple today unveiled the all-new MacBook, a thinner and lighter line of notebooks available in gold, silver, and space gray aluminum finishes. MacBook features a 12-inch Retina display; a full-size keyboard; the all-new Force Touch trackpad; a compact USB-C port for data transfer, video out, and charging in a single connector; and a new battery designed to deliver all-day life. “Apple has reinvented the notebook with the new MacBook, and at just 2 pounds and 13.1 millimeters, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultrathin Retina display, and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port, and breakthrough terraced battery design, the new MacBook is the future of the notebook.”
Src Intel & Apple



Over the years Apple iPhones has been running Qualcomm wireless modem chips but things are about to turn sour for Qualcomm as new reports claims the "Special Version" of iPhone 7 will have Intel 7360 LTE modem installed.

The report further stated

Intel has been gunning hard during the past year for a place in the iPhone and now appears to have succeeded, at least partly. The 7360 chip will ship inside a special version of the iPhone that will be marketed to emerging markets in Asia and Latin America.


As mention, the Intel chips might only be used in some iPhones in emerging markets, before switching fully. Analyst Ben Bajarin believes that Apple would make the switch universal, rather than using separate chips in different versions of the phone.

The 7360 LTE wireless modem chip from Intel features upto 450Mbps downlink and supports 29 LTE bands. We also read that top Apple engineers have already started travelling to Germany to meet Intel engineers to start working on the chip.

It'll begin shipping out to manufacturers by Sept 2015.


The shift from Qualcomm to Intel for even a portion of LTE chips will be a major loss for Qualcomm, as the company has supplied Apple with modem chips for many years now.

Src: MacRumor

About two days back, i highlighted the Top 5 Email Marketing Tips for 2015, now's time to find out why it is essential for your brand or business.

With all the ways to interact with your customers, whether through social media, face-to-face, or other channels, it is easy to overlook email marketing. If your business is not actively building a database of customer emails, you may be setting your business up for digital failure. But what exactly is email marketing?
What is Email Marketing?
Before we get into why email marketing is important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.
You need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business.
Targeted Marketing Opportunities
Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.
More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.
There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.
Data Driven & Measurable
Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.
Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye catching subject line helps to create higher open rates.
Stay Top of Mind
Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

Generate Sales
At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list.” The list they are referring to is your email list.
Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives on overdrive.

Cost Effective & Affordable
You might be thinking that email marketing sounds great and all, but with all these features, it is surely an expensive strategy? Sure there will be some initial up front setup and implementation costs, but once once the foundation is set, the ongoing maintenance cost is minimal compared to the return.
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