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Social networking site, Twitter is reported to be "considering" implementing a new paid subscription tier that would be introduced in a premium package for TweetDeck, Twitter's popular desktop client, and be aimed directly at professionals. 

If this happens it'll be the first time Twitter would be charging for any of its services since their inception 11 years ago.



The plan is for Twitter to make the professional experience more appealing for serious users and add in a bunch of advance tools and features not found anywhere else on the service. 

The package is being touted to cost $19.99 per month, available on both desktop and mobile.

Some of the features being bandied around are:

- Exclusive news/alerts summaries personalized for you
- Content management tools like bookmarks, to-do lists, and 'save for later'
- Cross posting to other social media platforms
- Advanced custom trend analysis and alerting tools
- Exclusive content on social media best practices and strategy
- Enhanced tools for managing and creating custom audience lists (e.g., by interest, customer, or region, etc.)
- Exclusive priority customer support
- The ability to manage multiple Twitter accounts
- Advanced publishing features (e.g., scheduling, collaboration, drafting, etc.)
- Advanced tools for sorting or filtering searches
- An ad-free experience
- Analysis tools for understanding topics or conversations on Twitter
- Ability to access this experience on both desktop and mobile devices
- Ability to securely manage the account across multiple team members
- Twitter customization such as color themes and layouts
- Access to pre-populated lists of users and influencers by interest topic (e.g., industry or subject experts)
- Additional account activity details (e.g., influence scores, account unfollows, or ability to see who is looking at your profile page)
- Ability to import user lists from outside sources
- Advanced analytics on my own content performance

According to The New York Times affiliated journalist Andrew Tavani, "Twitter is considering offering a more advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter. Whether you use Twitter for work or just want to be more informed on the latest news, sports, entertainment, political viewpoints, and information in today's world, this more advanced TweetDeck experience will be designed to help you get even more out of Twitter.

"This premium tool set will provide valuable viewing, posting, and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.

"It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time. It would also offer extra features such as advanced audience insight and analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience."

Twitter is conducting a survey to see if this will fly with potential consumers meaning it's not a shoo-in yet, but it could certainly happen. This may go some way in helping Twitter recover as they've had a huge chunk of their market eroded by other competitors such as Snapchat and Facebook. 

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