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Why I'm helping develop a fragrance to block toilet odors - Bill Gates. | Mobile phone latest news Google+ Follow Smartfonefreaks on Twitter



Recently on GatesNotes, Microsoft Founder/CEO Bill Gates wrote about his next problem solving and it's eradicating Toilet Odors. The top five billionaire on Forbe list explained how he intend to do this and the company he found in Geneva that will be collaborating on this project. Read and also watch the Smell Of Success Video below...


I recently traveled to Switzerland to take a giant whiff of pit latrine odor. What I inhaled was a strong kick to the nostrils, a potent combination of sewage stink, barnyard sweat, and bitter ammonia topped off with vomit (or was it Parmesan cheese?). The stench was foul and made me wince.

Fortunately, I also got to smell something much fresher and more pleasing during my trip. I took the first sniffs of a future of odor-free toilets and better sanitation for all.

These olfactory revelations occurred during my tour of Firmenich, a family-owned fragrance and flavor company based in Geneva. The 120-year-old firm is known for crafting some of the world’s best-known fragrances and enhancing the flavors of beverages and foods. But it is also one of our foundation’s newest partners in the effort to improve sanitation in the world’s poorest countries.

I’ve written before about the world’s sanitation challenge. The numbers are staggering. One billion people have no access to toilets so they defecate out in the open. Three billion more have toilets, but their waste is dumped untreated, seeping into water and food supplies. About 800,000 children under age 5 die each year from diarrhea, pneumonia, and other common infections caused by unsafe water and sanitation. Beyond the tremendous human suffering, it’s a problem that slows economic development. In India alone, poor sanitation costs nearly $55 billion each year—more than 6 percent of GDP.

So how could a perfume company help?

Because smell matters.


READ FULL HERE

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